Currently, many organizations use blog to achieve their organization goals. An example is the biggest airplane manufacture - Boeing.
Boeing’s blog can be found on the following link:
http://boeingblogs.com/randy/
By using blog, the organization will enjoy a lot of advantages.
For example, members in the organization can post their opinion, comments, and suggestion on the blog. Meanwhile, their post can be easily reached and followed. This method creates an effective communication channel across all level of the organization. The opinion or a problem that posted by a sales people may grab the attention of the management, and the problem can be solved before it out of control.
However, blog do have some disadvantages in the organizational context.
For example, members of the organization may spend too much time on blog and negatively affect their work performance.
Also, the posts on blog can be essentially made by everyone in the organization which makes the management the post a potential problem.
In brief, the advantage of use blog in an organization will outfit its drawbacks.
References:
http://en.wikipedia.org/wiki/Corporate_blog
http://boeingblogs.com/randy/
Boeing’s blog can be found on the following link:
http://boeingblogs.com/randy/
By using blog, the organization will enjoy a lot of advantages.
For example, members in the organization can post their opinion, comments, and suggestion on the blog. Meanwhile, their post can be easily reached and followed. This method creates an effective communication channel across all level of the organization. The opinion or a problem that posted by a sales people may grab the attention of the management, and the problem can be solved before it out of control.
However, blog do have some disadvantages in the organizational context.
For example, members of the organization may spend too much time on blog and negatively affect their work performance.
Also, the posts on blog can be essentially made by everyone in the organization which makes the management the post a potential problem.
In brief, the advantage of use blog in an organization will outfit its drawbacks.
References:
http://en.wikipedia.org/wiki/Corporate_blog
http://boeingblogs.com/randy/
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